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MODULE 7 IMAGES

One of the first places that journalists can provide an opportunity for members of all racial, ethnic and religious groups to identify with the content of the newspaper, magazine, or television broadcasts is through the use of pictures. Note to leader: Ask the seminar participants what kinds of pictures of minorities - if any - are included in the newspaper or television news broadcasts. Do minorities serve as news anchors as well as field reporters? Are women pictured in stories where women can be used as the image for the story, or is the news photography or video predominantly male? The seminar leader should pull examples from the newspaper and video samples provided by the participants or examples that the leader has found and feels would be excellent to illustrate the lack of diversity in the news images we project.

  • As you show the examples to the group, ask them to brainstorm other ways the stories could have been illustrated with an eye to diversity rather than simply using the same male government sources and showing their photos or video clips.
  • Ask the participants to specifically review stories and art work that accompany crime stories. Crime stories are frequently more graphic. Also find video or still photographs of news broadcasts from war zones or zones of civil unrest. Do these pictures and videos provide a slanted view of the unrest or fighting? Are the video images, particularly, used to provide a point of view? Is this or should this be the journalist's goal? How can presenting a point of view be avoided in stories that have a strong political or historical context that has traditionally excluded all views but the government's view?

Pictures - both still and video - must reflect the news. But there are no rules as to who must be included in the pictures to reflect the news. Except for the breaking news events, the spot news stories, there are often choices.

Note to Leader:

Review the newspapers and video provided by the participants and go over the pictures that are available. Discuss whether there were other opportunities to provide a more diverse picture of the event than was used by the newspaper or television station? Discuss the stories that are chosen from the video clips provided. Might there have been other opportunities to illustrate the story that would have provided a more diverse view of the news story?

When there is a major event, photographers can look for opportunities to capture the diversity of the crows rather than focusing the lens eye on those who represent the sameness of the majority.

Example: In a recent election story, the photographer photographed a voting place with a woman monitoring the polls and a woman voting. The photographer knew that this scene in a male-dominated society would not have been recorded in the past. The photographer's picture signals a new day. The photographer probably could have gone to another polling place or could have shot a similar picture with men and walked away. The photographer in this case captured change and readers or viewers will be affected in some way by the change represented in the image. Consciously or unconsciously, the reader or viewer will begin to sense a shift in the community and the role of women in that community.

Note to Leader:

Again, look for examples of pictures that provide a sense of subtle change within the community. Are there any in the newspapers or broadcast materials provided before the seminar? Are there any pictures that the seminar participants would question could have been taken with others creating diversity without changing the news event?

One of the goals in examining images for diversity is to make it possible for some of our readers and viewers to say: "Thanks for letting me see myself in your newspaper or television broadcast. Thanks for letting me be a part of this community as you, the news media, define our community through the news you report each day."

Note to Leader:

At this point, the seminar leader should stress that the images used are a matter of choice by the persons within the news media who are making the decisions about what images should be printed or prepared for broadcast. How must the decision-making change if there is to be an increase in diverse images in the newspaper or in the television news broadcasts? Go back and look at some of the footage and newspaper photographs reviewed earlier in this module. Where are the other choices that could have been made? When should that choice have been made, and who makes the choices? The leader should engage the group in discussion about viewing the scene of a story and making the choices at the point that the artwork is being planned and shot by the photographer/reporter or camera person.

Diversity in the art work used by the news media also includes the decision making when one picture is chosen over another for a story. Each person responsible for taking and choosing art should begin to ask what is the best way to illustrate this story while drawing in as many readers as possible.

Note to Leader:

Choose two or three stories without pictures from local or national newspapers that would lend themselves to a brainstorming session about the kind of artwork that best illustrates the story while keeping the diversity principles in mind. Write down the suggestions for each story on large sheets of paper that should be visible to the participants. Once the process has been completed, suggest to the participants that they use the process for stories in which they are responsible for the artwork. How would each participant include such a process as part of their news organization?

Editorial Commentary: Cartoons

Editorial cartoons pose a special challenge. Editorial cartoons are meant to be irreverent and, at times, to present the extremes of political views or social discordance. These cartoons often trade heavily on stereotypes of minority groups.

But editorial cartoons, though in a different league, are not immune from evaluation, particularly when the cartoons tend to perpetuate stereotypes that divide the community or reinforce hatred and distrust. The remedy here is the constant debate and vigilance of journalists and news organizations.

Note to Leader:
  • Find samples of editorial cartoons and make copies available to the participants. Ask whether there is anything in any of the cartoons that would be offensive to the participants; to someone from another racial, ethnic or religious group? The final question: Do the participants believe the offensiveness - even the threat of offense - was a "price worth paying" for the message that was conveyed by the cartoon? Use the participants' response as a benchmark for determining whether editorial commentary in the form of cartoons is so offensive as to be threatening to any segment of the population.
  • Begin a discussion regarding the difference between the editorial cartoon and the news photography that accompanies news stories in print or on television. What are the different standards applied to both? Does the public understand that difference? What would be the participants' view of what should be done if an offensive cartoon were printed? What if there was a complaint from the community? What if everyone knew it was offensive and there were no complaints? Would the fact that there were no complaints be a sign of a problem between the community and the media, one which the media would have to work to overcome?